Is your business ready for the 3D Printing revolution?

Originally Published in April 2015 Issue (Vol. 18 | No. 3) of Graphic Arts Magazine. Objex Unlimited worked with closely with Graphic Arts Magazine to write articles catering to a print media and graphic arts crowd to educate about 3D Printing. This is part of that series of articles.

Is your business ready for the 3D Printing revolution? With a good partner, the answer is definitely yes! Of course, for many print and graphic firms, 3D can be an intimidating field to enter. Once you discover what lies beyond the plastic, consumer-level toy-maker printers, theres a world of sophisticated machines that can print functional end-use parts, full-colour 3D models and everything in between!


The capital investment

First, decide if you’re 3D printing in-house or partnering with an existing 3D Print Service Bureau for production. If you decide to go in-house, make sure you understand your capital investment and estimated cash flow from print production. Depending on the type of technology, size, materials and other factors, a professional-level 3D Printer can range from tens of thousands to hundreds of thousands of dollars. Alternatively, a good entry-level “pro-sumer” device is $3,000 to $5,000 – but you’ll likely be limited in print size, speed and capabilities.


If all of this seems daunting to you, partner with a 3D Print Service Bureau that can provide production and design services until you decide your own particular business and customer needs. They can help you test a few different technologies, then set up and train you on equipment and software that’s the best fit for your business and clients. Best of all there’s little to no cost to start offering these services to your customers right away.


Outsourcing: A smart way to start

There are already full-service 3D Print Service Bureaus out there that have their equipment running each and every day and know the machines inside and out. They can tackle tricky scan and design issues, address print problems and make sure you’re receiving the best print quality possible.


As discussed in last month’s article, outsourcing doesn’t stop at 3D printing but involves a considerable amount of work pre-print, and post-print. Look for a full-service bureau that can also handle design, scanning and other important services. It’s likely your customers will need help building their files or capturing the geometry of already existing objects – and having access to high-end scanners and design services is essential to building a successful 3D Print file.


Choosing a 3D Print Partner for the full-service Solution

First, make sure to visit the office and observe how many different printers and technologies they have. If they only have one or two types of printers or scanners, they’re likely to recommend whatever technology they specialize in without much thought – even if it isn’t your best option. Second, ask questions. Make sure they’re willing to invest in the newest technologies and give you quick access to them. Finally, see if they’re using their printers frequently. It’s easy to keep a display model around. But if they can’t keep their own printers running, they likely won’t have them available when you need the most. It takes a lot of 3D prints to learn about the printing equipment inside and out – so there’s a huge benefit with leveraging your partner’s experience.


While there’s an assortment of 3D Printer resellers out there that might sell you a big expensive “box” then leave you on your own, a good 3D Print Service Bureau that wants your repeat business will offer several different machine options, while educating you on the process. Only when you’re ready, they’ll set up and train you and your staff on a printer you’ll be 100% confident to purchase and operate, while being there to provide ongoing tech support. They should also give you production and finishing tips that will separate you from your competition.


You decide but dont get left behind

3D Printing is already generating additional revenue for many. Once you see for yourself how the technology can add additional profits and win over new customers, then you can decide whether or not you’d like to start moving your 3D print production in-house.

In next months final of this 3-part series, well explore how and where to target customers with your 3D print products and services.



Objex Unlimited 3D Printing Studio is a full-service 3D solutions provider and 3D product reseller specializing in 3D Printing, 3D Scanning, 3D Design and 3D Services. We’re leading the 3D printing revolution to explore, develop, and commercialize new applications in 3D. Leveraging unparalleled expertise in 3D technologies, we work with you personally to find a product or solution that will save you time, effort, and money. We will bring your ideas and designs to life by creating working parts, beautiful full-colour models, and rapid prototypes.  Authorized resellers of 3D Systems, Artec, Markforged and LMI Technologies.

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